Why site speed matters for small businesses

When a page takes more than a few seconds to load, people leave. Google also uses Core Web Vitals as a ranking signal.

What we measure

• LCP (Largest Contentful Paint): under 2.5 seconds
• INP (Interaction to Next Paint): under 200 milliseconds
• CLS (Cumulative Layout Shift): under 0.1

How we keep sites fast

1. Ship static HTML with almost no JavaScript.
2. Serve modern image formats (AVIF and WebP) at the right size.
3. Prerender the next page before you click, using Speculation Rules.

// Example: measuring LCP in the browser
new PerformanceObserver((list) => {
  const last = list.getEntries().at(-1);
  console.log('LCP', last.startTime);
}).observe({ type: 'largest-contentful-paint', buffered: true });

Want a free speed check? Get in touch.